Our Values We aim to insure our values define who we are as professional individuals and how we work together as a company. These core values also define our culture and how we want our company to grow. We have the benefit of being able to define ourselves based on valuable experience, rather than by restrictive legacies and inherited structures. We want logic and reason to be the basis for making our decisions. It is through this striving to be excellent by being radically truthful and transparent that we build meaningful work and durable, profitable relationships. Truth and excellence are valued above all else. Since we hold ourselves accountable to these values, we fully expect our clients to do hold us to them as well.
How to Turn a Good Asset into a Great Investment: We believe opportunities arising in the next few years will be amongst the most exciting of the past two decades. We see significant investment opportunities across the US catering to the needs of the 76 million strong baby boomer generation starting to retire. Some European areas have been performing exceptionally well and others are starting to show attractive opportunities such as Edge Data Centres.
Strategies to Challenge the Market: The Key Estates investment approach encompasses Opportunistic/Value Added and Core Plus strategies We actively prefer assets that present a healthy slug of ‘asset management challenge’ – we are not interested in simply buying something in the hope that yields compress but instead, our clients know that every asset we acquire has a clearly defined plan to pro-actively increase the value of their investment. We take pride in embracing opportunities that demonstrate how our teams can add value, aiming for outstanding risk adjusted return performance.
Research and Strategy Real estate is inherently cyclical and earning a return on capital requires an ability to manage through this cycle. Key Estates develops strategic and tactical ideas allowing the firm to respond appropriately to this challenge as it seeks to maximise risk adjusted returns. Our proprietary research is specifically designed to allow us to maintain conviction in our decision-making even when confusion and uncertainty prevails as markets move, and adjust to change.